We challenge environments in their existing formats and transform them.
At Beauleigh, we do things differently. Using innovative and strategic thinking, we pioneer new ways to navigate unchartered territory in retail, accomplishing groundbreaking results in creating new and vibrant retail environments.
We curate destinations from the ground up. We begin by conceptualizing and visualizing the possibilities of what a retail space could look like. Then, we bring these ideas to life by creating atypical, interactive environments that align with each client’s unique needs.
Working closely with architects, designers, construction and development teams, we formulate a strategy for each property. We seek to maximize value by achieving the optimal merchandise mix and performance for each development.
We always put our clients first. We strive to go above and beyond by ensuring that we provide the perfect combination of services to develop their property into a dynamic, interactive and profitable retail centre.
Conceptualizing the Vision
Identify Market Trends
Incorporating intel gathered from demographic studies, market analysis and market trends:
Identify potential uses/concepts to create a viable merchandise mix and successful retail environment.
Create the critical path, identifying key areas and features which would spell success for the project.
Create a mood board to support and inform the retail vision.
Provide direction on design aesthetic (using moodboarding and imagery).
Provide input on layout, configuration, infrastructure required to create a successful retail destination.
Project Conceptualization & Tenant Curation
Create the short, medium and long term leasing strategy, providing the blueprint for the execution of the vision.
Create the proforma for value creation analysis.
Prepare legal documents and negotiate deals.
Leasing Strategy & Execution
Provide direction, guidance and co-ordination in the branding and marketing of the project.
Work collaboratively with internal marketing team to provide input on direction of events and programming to complement and enhance the retail vision.
Create the marketing materials to support the retail vision.
Marketing Direction & Activations